Otipass à la carte

/ Visual Identity / Web /

Graphic design of the website’s visual identity and UX support for Otipass à la carte, a platform offering tourist passes for various French towns.
Principle: design a fun, colourful universe. The logo evokes freedom and discovery: the bird shape is the result of a combination of 3 elements (the location symbol, the viewpoint symbol and an arrow). The website is structured by colour, with simple, visual navigation. Pictograms to optimise navigation.